IxDF Design System

“Masterclass Card” Component

Masterclass card is used to list available masterclasses or past masterclasses. The card is specific to masterclass only. It spans 3 columns in large screen and 4 columns in medium screen. There are two type of masterclass card: purchased masterclass cards and public masterclass cards.

On the Masterclasses Page

21st Century Design

21st Century Design with Don Norman

*Don Norman earned the epithet “Grand old man of UX design” for no small reason. Not only was he among the first users of the terms “User Experience” and “Cognitive Engineering”, but he introduced the concept of affordance into design and is one of the developers of what we now call “Human-Centered Design”. Today, he continues to push its boundaries through his research. This Master Class webinar is an unparalleled opportunity for you to learn from his lifetime of expertise at the cutting edge of design. After all, who better to guide you through the future of UX than the person at the forefront of both its past and future!* In today’s hyper-connected world, technology is a driving force that shapes human development, geopolitics, ecology, the economy and much, much more. From the corridors of power to the cafés we unwind in, **our collective reality is shaped by innumerable technologies, products, and services**. This makes the 21st century an era where the power and potential of design is unprecedented. Never before has technology meshed with our world at so many levels, areas and dimensions – to the point where it’s all too easy to take these shifts for granted and overlook the vital dynamics behind them. It takes a special kind of discipline and talent to **navigate this flux-like reality and achieve true innovation**. The 21st century poses many new challenges and opportunities. New **advances** in technology will allow both new artifacts, new ways of communicating and collaborating, and **powerful new tools** to aid in creating appropriate solutions. At the same time, there is a renewed sense that the standard way of doing things is **bad for the environment**, bad for the many existing **native and indigenous cultures**, and harmful to the many who suffer economically and by the multiple racial **prejudices and class differences** across the societies of the world. So, to solve the chaotic complexity that characterizes the 21st century, **designers are the final piece of the puzzle**. Design is a set of methods and a way of thinking that can be applied to virtually every discipline and problem. Each particular problem requires the knowledge from many different fields: from economics, the social and behavioral sciences, engineering, management, environmental science, and the life and health sciences. The field of Human-Centered Design adds the intense focus upon the needs and capabilities of the people who will be the recipients of the results. **The future approaches will involve less top-down dictates by the design community and more bottom-up development, where community members are co-designers and the design professionals and subject matter experts are facilitators and mentors**. This is a new future for design, one that allows the field to address some of the most critical societal needs of the 21st century. However, most designers wrongly believe that creating a pleasing product or service is the most they can hope for – and that meaningfully influencing our planet is a matter of luck. **How can we, as individual designers hired by corporations and clients, make any impact on the world at large?** This Master Class webinar with Don Norman will address many of these big issues. You’ll learn: - What design in the 21st century is - Why designers are particularly well equipped to help reach the UN’s 17 Sustainable Development Goals - Why design – and designers – can be considered harmful - Why designers are especially suited to lead complex projects tackling major global challenges - What designers essentially need to know to handle major environmental and humanitarian problems - and much, much more! Register for the Master Class webinar to avail this one-of-a-kind opportunity to learn first-hand from Don Norman. Even if you cannot attend the session live, **register and you'll receive a recording** to watch later. By Don Norman, Director - Design Lab, University of California, San Diego. Co-Founder, Nielsen Norman Group
How To Deal With Peo

How To Deal With People Who Don't Get Design

Have you ever found yourself explaining what you do as a UX designer over and over again? Ever had to correct a misinformed colleague who thought you make images look pretty with Photoshop? Ever felt frustrated at being consulted only after major product decisions were made? Even though UX Design is no longer a new or unknown term, in traditional organizations and development teams alike, **people can be unclear about what exactly a UX designer does, what their unique skills are, or where exactly they fit in.** As a UX designer, this means that you need to fight extra hard to make a case for your own work, and educate your colleagues about the role and importance of UX design. In this Master Class webinar, discover how as a designer, you can get—and keep—a seat at the table for every big business and product decision. You’ll learn: - How to identify and anticipate obstacles to UX design in your company - How to elegantly manage false expectations about UX design - How to align your design practice with the organization’s strategy - How to work more seamlessly with non-design teams - How to fight common misconceptions about UX design within your company This Master Class webinar is taught by **Morgane Peng, Design Director at Societe Generale**. Morgane made a career transition **from finance to UX design**, driven by the urge to improve the badly designed enterprise software she encountered when she worked in finance and consulting. Currently, she leads design teams at a 150-year-old banking company, and based on her experiences, she will share with you humorous and useful tips on how **you too can carve a niche for UX design, no matter the size or age of your organization!** With Morgane’s help, you can spend more time doing the creative work that you love, and less time fighting to get taken seriously as a UX designer. By Morgane Peng, Design Director at Societe Generale
How To Conduct Effec

How To Conduct Effective User Interviews

To design a delightful product, it isn’t enough to have your user in mind—*you need to truly know your user’s mind*. And the most effective way to achieve this is through user interviews. User interviews are extremely useful at answering many different kinds of questions that emerge during—and even before—the design process. This makes them one of the most popular user research methods in practice. While user interviews do offer a chance to chat with your users, your interview session should not devolve into just a casual conversation. Instead, to conduct truly effective user interviews, you should treat them like a scientific exercise—with careful planning and systematic execution. Watch this Master Class webinar for an in-depth guide to user interviews. You’ll learn: • What user interviews are and why they are important • When you should conduct a user interview • How to prepare yourself and your team for a user interview • How to effectively conduct a user interview • How to analyze and use findings from user interviews You’ll learn how to carry out your own user interviews with valuable insights from **Joshua Seiden’s 20+ years of design leadership**. His expertise in Agile and Lean UX will help you refine your user interview methodologies. From this Master Class webinar, you'll learn how to optimize your user research methods to deliver insights in the most efficient way possible. By Joshua Seiden, Co-Author of Lean UX and Founder of Seiden Consulting
UX Magic: Achieve 10

UX Magic: Achieve 10X Better Designs Through Semantic Interaction Design

Do you know how much cognitive load your design ideas will place on the user even before you sketch out the first screen? If the cognitive load of your design is too high, users will find your product difficult and unpleasant to use. It's possible to measure cognitive load in a usability lab, but by then it is usually too late and too expensive to fix the underlying problems. The solution? You need to know how much cognitive load your users will face and mitigate it at the beginning of your design projects. In other words, the intent to minimize cognitive load should guide your design practice from the very start. In this Master Class, Daniel Rosenberg introduces Semantic Interaction Design, a revolutionary method that spans all the way from core conceptual models to the deployment of applied game theory techniques to create optimal experiences for users. You'll learn: - How cognitive science lends itself to Semantic Interaction Design - Real examples of the benefits and success of this new approach - How to convert product requirements into initial UX designs 10X faster - How to design with higher initial quality - The 4-layer UX framework that unifies UX grammar, presentation, flow and game theory - How this method incorporates data driven business decisions to guide product success This Master Class is based on Daniel Rosenberg's book [**UX Magic**](https://www.amazon.com/UX-Magic-Daniel-Rosenberg/dp/1708061614), which explores how designers can transform product requirements into rich experiences. You'll learn how to maximize the efficacy of your design using the smallest number of screens and flow steps. The result? You'll design experiences that are intuitive and enjoyable for the user, resulting in sustained success for your product. Forget the “fail early, fail often” myth of trial and error UX design. Professor Rosenberg will show you a proven recipe for getting it right on the first try! By Daniel Rosenberg, UX Professor, Designer, Executive and Early Innovator in HCI

Usage

// Generic Masterclass
@include('components.cards.masterclass', ['masterclass' => $masterclass])

// Purchased Masterclass
@include('components.cards.masterclass--purchased', ['masterclass' => $masterclass])

Props

  • masterclass (required)
    App\Models\Masterclass\Masterclass

    Masterclass instance to display.